BROCKMAN'S GIN

ANALYSES
Introducing an Ultra Premium Gin into a saturated Italian market.
Need to break the category codes.

INTERVENTION
Definition of positioning and coordination of the launch.
Activation of partnerships and co-branding in the luxury segment.

RESULT
A brand recognized as a benchmark in the Italian market, with a solid and consistent perception of value.

A positioning that has redefined the role of premium gin.

INTERNATIONAL WINE & SPARKLING

ANALYSES
An international brand with a consolidated presence but misaligned communication across markets.

Need to realign identity and positioning.

INTERVENTION
Review the strategy and build a coherent international communications system.

Content and channel alignment.

RESULT
Clearer and more consistent communication, capable of supporting positioning in different markets.

A system that made the brand readable on an international scale.

Contemporary Coffee Roaster

ANALYSES
Evolution of a coffee roaster's identity towards new consumer codes.

Need to build a coherent narrative for the global market.

INTERVENTION
Development of the visual identity and communication system.
Definition of the digital strategy and coordination of content production.

ASSET
A brand structured for international scalability, with consistent communication across fine dining channels.

A system that made the brand more readable and competitive.

MiNa MILAN

ANALYSES
Need to build a strong and distinctive identity within the Garibaldi District.

Oversee day and night without diluting the brand's value.

INTERVENTION
Development of the launch and brand identity (logo, visuals and digital system).

Defining positioning through event concepts and building the narrative.

RESULT
A recognizable urban identity, capable of transforming the venue into a landmark in Milan's hospitality scene.

A system that made the brand immediately recognizable.

FIVE TO NINE

ANALYSES
Identity evolution for a brand with a very wide offering (over 300 variants).

Need to move from product to clear lifestyle positioning.

INTERVENTION
Rebranding of social media and development of a new visual identity.

Definition of the digital strategy to enhance the brand's craftsmanship and aesthetics.

RESULT

A communication system capable of supporting the complexity of the catalog and making the brand more recognizable to a wider audience.

An identity that has moved the brand from a product to a lifestyle.

GME RECYCLING

ANALYSES
Need to strengthen the authority of a leading metal recovery company among the media and institutional stakeholders.
Objective: to position it as a reference in the Circular Economy.

INTERVENTION
Definition of the digital PR strategy and management of the press office.
Coordination of media relations and development of targeted editorial content.

RESULTS
A more authoritative and visible position in the international industrial landscape, with a solid and continuous system of media relations.

A structure that has transformed technical expertise into reputation.