


Us.
RBCM operates through an agile structure led by experienced senior management, capable of orchestrating multidisciplinary skills to solve complex brand architectures.
Founder & Strategic Creative Lead
Cristina Molinari

Thirty years of experience on the creative boards of major global networks - from Publicis Groupe to WPP - in the role of Creative Director.
Consolidated senior experience in managing international brands and institutions in the Automotive, Finance, Luxury, and Wine & Spirits sectors.
At RBCM, he combines strategic vision and creative direction, integrating intuition and experience with the analytical power of AI to build brands that don't follow culture, but anticipate it.
Founder & Marketing Communication Lead
Rossana Bressanello

Consultant with over 15 years of strategic experience in Corporate, Fashion, Food, and Lifestyle.
A path developed in international networks such as Weber Shandwick and Bell Pottinger, and consolidated in marketing management for multinational companies and high-profile training projects.
At RBCM, he coordinates the development of communications systems and institutional relations, combining strategic vision and operational precision.
Adaptive Intelligence Partner
Asset

Asset is how we connect strategy and data.
It works on the codes we've built over the years and allows us to intervene precisely, activating only what's needed.
It serves to remove complexity, not add it.
