A CUSTOMER'S REQUEST IS ALREADY AN INTERPRETATION OF THE PROBLEM. BEFORE RESPONDING, YOU NEED TO VERIFY THAT IT'S THE RIGHT QUESTION.
We understand what problem the client wants to solve and evaluate whether it is really the one that really needs to be addressed.
01
REALITY TEST
02
PROOF OF THE APPLICATION
IF THEY DON'T SEE YOU, YOU DON'T EXIST.
BUT EXISTING IS NOT ENOUGH TO BE CHOSEN.
We check whether your communication makes you visible and, above all, whether it transforms that visibility into a reason to purchase.
WHAT YOU ARE WORTH AND WHAT THE CUSTOMER THINKS YOU ARE WORTH ARE NOT THE SAME THING.
We compare your actual offer with the price the market is willing to pay you.
03
CHOICE TEST
IF IT'S RIGHT FOR EVERYONE, IT'S NOT RIGHT FOR YOU.
We ensure that every strategic choice stems from your uniqueness and is not a standardized solution that works for everyone.
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04
REJECTION TEST
YOUR NAME IS YOUR OWN.
If we remove your name and the communication still works, it needs to be redone.
05
NAME PROOF
SOMETIMES A NO PRODUCES MORE PROFITS THAN A YES.
We question beliefs and demands when confirming them risks leading to less effective or less profitable choices.
06
PROOF OF NO
Us.
RBCM operates through an agile structure led by experienced senior management, capable of orchestrating multidisciplinary skills to solve complex brand architectures.
Founder & Strategic Creative Lead
Cristina Molinari
Thirty years of experience on the creative boards of major global networks - from Publicis Groupe to WPP - in the role of Creative Director.
Consolidated senior experience in managing international brands and institutions in the Automotive, Finance, Luxury, and Wine & Spirits sectors.
At RBCM, he combines strategic vision and creative direction, integrating intuition and experience with the analytical power of AI to build brands that don't follow culture, but anticipate it.
Founder & Marketing Communication Lead
Rossana Bressanello
Consultant with over 15 years of strategic experience in Corporate, Fashion, Food, and Lifestyle.
A path developed in international networks such as Weber Shandwick and Bell Pottinger, and consolidated in marketing management for multinational companies and high-profile training projects.
At RBCM, he coordinates the development of communications systems and institutional relations, combining strategic vision and operational precision.
Adaptive Intelligence Partner
Asset
Asset is how we connect strategy and data.
It works on the codes we've built over the years and allows us to intervene precisely, activating only what's needed.
It serves to remove complexity, not add it.